Secrets of the Big Dogs review
A long-running ebook on building online income without chasing the next new thing
By the RJ Editorial Team. Sales page checked 2026-09-23. Last updated 2026-10-04.
Is it worth it?
Most people who end up on a page like this have a folder somewhere full of PDFs they bought and never finished. That's the real audience: someone who has tried a few online income things, spent actual money, and is tired of feeling like the mark. Secrets of the Big Dogs has been around since 2001, and the seller says this is the 30th revision. That's both the pitch and the catch. The pitch is a long-running, one-author take on building an online business instead of another brand new system. The catch is that a book rewritten over twenty-five years will always lag behind what's actually working this month. What it's mostly selling is a way of thinking: stop chasing the next shiny thing, pick one approach, build income that repeats rather than income you have to re-earn every week. For a serial restarter, that reframe is worth something. The specific numbers on the page (five million prospects a month, a dozen income streams, half an hour a day) are the seller's claims, offered without evidence, and are best read as advertising rather than a forecast. If you want a readable, opinionated overview to get your head straight before committing to one plan, it may do that job. If you want current step-by-step tactics for a specific platform, get something newer and narrower.
Pros
- Cheap compared to most online business courses
- Written in plain language for complete beginners
- Takes an afternoon to read, so you find out fast if it's for you
- Useful for picking one direction and sticking to it
Cons
- Billed as a recurring charge, not a single payment, so it keeps taking money until you cancel
- General principles rather than current, platform-specific steps
- The page gives no page count, contents list, or sample, so you're buying blind
Secrets of the Big Dogs
A long-running ebook on building online income without chasing the next new thing
What you get
A downloadable ebook, currently described as the 30th revision since 2001, covering how to drive traffic, build income that repeats month to month rather than one-off sales, and cut the daily admin of running a small online business. It's a read-then-apply book, not a course or software. The page doesn't state page count, file format, or whether anything else comes with it.
Before you buy
- Check exactly what the recurring charge is, how often it hits, and how to cancel it before you pay
- Find the refund window and note the date you bought it
- Assume some tactics will be dated and be ready to check them against current advice elsewhere
Who it suits
Beginners who keep buying systems and never finishing one, and want a single plain-English overview to settle on a direction
