The Eat Stop Eat (Brad Pilon) sales page, captured 2026-09-23
Eat Stop Eat (Brad Pilon) review
A weekly fasting approach for people worn out by counting, weighing and food rules
By the RJ Editorial Team. Sales page checked 2026-09-23. Last updated 2026-09-23.
Is it worth it?
You've done the diets. The counting, the weighing, the tracking app, the whole routine. It works until a week gets messy, and then you're back where you started with a bit extra on top. If that's the loop you're in, this is aimed squarely at you. The idea is stripped down. One or two 24 hour fasts a week (dinner to dinner, say), eat normally the rest of the time, lift weights if you can. No banned foods, no macros, no tracking on the other five or six days. Brad Pilon has a master's in nutrition and the book leans on published studies, which is rarer than it should be in this corner of the internet. Fasting this way does help plenty of people lose weight, mostly because it's a simpler route to eating less across a week. The sales page reaches further than the book needs to. The bit about rejuvenating your cells and brushing away aches and pains is advertising, and it's offered without evidence. Take the weight loss part seriously and treat the anti-ageing part as unproven. The real question is whether going a day without eating suits you. Some people find it freeing. Others get headachy and snappish, then eat everything in sight at hour 25. You'll know after two tries.
Pros
- Genuinely simple, only one or two days a week need effort
- No banned foods or portion tracking the rest of the time
- Author has nutrition credentials and cites actual research
- Cheap compared with any coaching or diet subscription
Cons
- It's a book, so all the doing is on you, no support or accountability
- The page's cell rejuvenation and anti-ageing claims aren't backed up
- Listed with recurring billing, so there may be a subscription attached that the page never mentions
What you get
A downloadable book rather than an app or a coaching programme. It explains the protocol, how to choose your fast days, what does and doesn't break a fast, how to handle training and protein around it, and it cites the research behind the claims instead of asking you to take them on faith. The offer also bundles other titles by the same author.
Before you buy
- Read the order form carefully for a recurring charge or trial that rolls into a subscription, and note the stated refund window
- Skipping food for 24 hours isn't right for everyone, check with a doctor first if you're diabetic, pregnant, on medication, or have any history of disordered eating
- Expect a PDF you read yourself, not an app, meal plans or a coach
Who it suits
Someone who has lost weight before on a strict plan and put it back on, and wants a rule set simple enough to keep going when life gets busy
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